Client: IQOS
Scope: Lifestyle Campaign
Year: 2025
Scope: Lifestyle Campaign
Year: 2025
Curiosity goes beyond just questioning; it’s a drive, an energy and a spark that connects minds and mediums.
In IQOS’s "Curious Minds" campaign, we explore what happens when curiosity is not only encouraged but curated. We bring together a diverse and innovative array of artists whose work thrives at the intersection of exploration and expression to dive deeper into each of their curious paths.
In IQOS’s "Curious Minds" campaign, we explore what happens when curiosity is not only encouraged but curated. We bring together a diverse and innovative array of artists whose work thrives at the intersection of exploration and expression to dive deeper into each of their curious paths.
